Brand Manager

Tokyo

Brand Strategy and Planning

• • Define objective and best allocate resources via conducting touchpoint planning to meet business & consumer challenges for both short and mid-long term

Activation planning and implementation

• • Strengthen equity, momentum and image of the brand via Digital/Social Media,PR/Publicity, Digital Activation, Brand Experience (incl. online seminars), New Product Launch/Restages and ATL in Traditional Media

Project Management

• • Collaborate cross functionally to drive projects on time, on budget & on brand
• • Manage brand’s A&P and handle external agency

New Brand Introduction

• • Write compelling Business Case with clear business and consumer rationale with appropriate pricing and timing that fits with customer business cycle

Academic Requirement

• • A degree at a bachelor’s level

Professional Experience Required

• • Minimum of 5 years of experience on client side is desirable for Consumer Brand Management at a global company (luxury, lifestyle brand, FMCG, etc)
• • Digitally savvy
• • Interest in Wine & Spirits, Food is a plus

Language

• • Both English & Japanese (strong business proficiency in written and verbal communication) are required

Key Competencies (hard)

• • Strategic, Business & Transversal Mindset, Logical/Critical Thinking
• • 360 Touchpoint Mindset from equity to L3F, Consumer Centricity with strong Digital Acumen
• • Project Management

Key Competencies (soft)

• • Determined & Passionate self-starter, Creative Leadership to solve a problem
• • Team player, Fun to be around
• • Entrepreneurship, maturity and ownership, Result Orientation, Professionalism
• • A person with high self-awareness to constructively accept feedback and grow professionally