Digital CX Acceleration Manager

Tokyo

CX refers to ‘consumer experience’.Used to manage the different experiences consumers have while coming in contact with our touchpoints and this then structurally enhancing through tracking, insights generation, improvement plan development, execution and tracking again.

Website experience management

• • Align and work closely with HQ on website frameworks, CMS and technical functionalities needed
• • Own the consumer journey and goal setting for our different pages and supply improvement and innovation plans. Focused on SEO, SEA and the brand specific local goals around website usage.
• • Use Google analytics and other search tools for tactics development to improvement planning

1st party data gathering and database management

• • Develop data capture strategies. Focused on collecting data through sites and enhancements directly into the CRM database
• • Responsible to monitor and manage data enhancements continuously
• • Work with HQ on new Form development and implementation

Automated journey development

• • Manage the database engagement and collaborate with all brands.
• • Create key moments in our journey to deliver automated messages based on relevant data and insights
• • Work with SFMC tools and our HQ on program implementation, tracking and enhancements

Implement consumer centric thinking

• • Be a change agent to support our teams through the digital acceleration and support where needed with the latest industry, technology, and consumer knowledge.

Academic Requirement

• • 4-year university graduate or above

Professional Experience Required

• • +4 years of experience in digital marketing to show concrete examples around owned site enhancements, data capture initiatives and journey mapping /management
• • Track record of creative and consumer centric work from plan development through final executions and insight generation
• • Candidates’ history is ideally from brand side working with a global A-level brand or from agency side but with hands on experience

Language

• • Native Japanese / Fluent in English (speaking and writing)

Key Competencies (hard)

• • Analytical and problem-solving skills to overcome complex problems in changing environments
• • Strong Planning and organization skills with an agile mindset

Key Competencies (soft)

• • Strong drive towards action and result orientation.
• • Eager to keep on learning and share with your colleagues
• • Ability to connect, and communicate with a variety of stakeholders, internally and externally, in English and in Japanese.